How to promote gray apps on Google Ads without making common mistakes?

To be successful in mobile affiliate marketing, you need to be able to get around restrictions and use your wits. These skills are especially important for webmasters promoting gray apps using Google Ads. When using this platform, webmasters have to resort to various tricks and perform miracles of disguise. For promotion to be successful, a publisher must not only know the rules of this online platform well, but also be able to masterfully circumvent them without attracting the attention of Google moderators and the algorithms used by the service. How should a webmaster behave in gray verticals when promoting offers using Google Ads and mobile apps?

How to avoid getting banned when promoting gray apps?

Webmasters and arbitrageurs working in the gray zone must carefully consider their actions and follow a number of rules that help bypass service moderation while keeping the account used for work.

We recommend that you follow these rules when working through this platform:

1. Run to a landing page for masking. Instead of openly advertising a gray app, the publisher runs it to a “white landing page” that uses neutral content. For example, for an online casino app, you can use a gaming resource dedicated to gambling that does not contain information about real money betting. However, keep in mind that this approach does not fully cover the potential target audience.
2. Use high-quality content. The content posted on the landing page must be unique, relevant, and useful to the target audience. You should try to use it to spark visitors’ interest and make them want to download the app.
3. Be careful when using keywords. Experienced webmasters advise using keywords that directly indicate that the app you are promoting is gray with caution when working with Google Ads. You can attract your target audience without arousing Google’s suspicion by using associative or more general queries.
4. Use “white” visualization. Use videos and images in your ads wisely. This content must comply with the platform’s rules and must not contain any elements that could cause the advertising campaign to be suspended or stopped. The application itself must contain a placeholder visible to moderators with primitive content.
5. Run the application through Google UAC using trusted agency accounts on the platform. Trusted accounts have a positive history and are trusted by Google, so their use is useful for publishers.

Typical mistakes usually made by publishers promoting “gray apps” in Google Ads

• They ignore Google’s rules. If a webmaster does not follow the platform’s rules, considering themselves smarter than the search engine’s algorithms, their account will most likely be blocked at some point.
• They use low-quality graphics and text. When using this service, it is very important to include informative, attractive content in your ads, avoiding spelling mistakes, low-quality images, and clichéd phrases.
• They set up targeting incorrectly. For advertising campaigns to be truly effective, it is necessary that the ads are targeted at users who are genuinely interested in the app and who will find the offer embedded in it interesting;
• not enough attention is paid to reputation. For advertising to be successful, it is necessary to systematically study user reviews and respond quickly to their suggestions and complaints.

Conclusion

When promoting gray apps on Google Ads, you should use a flexible approach. The best results with this service are achieved by publishers who are not afraid to take risks, use effective tools and techniques, and employ various tricks and secret techniques in their work.

However, webmasters must maintain a balance and not cross the line. The search giant uses highly effective algorithms that sooner or later identify violators and then ban their ads and accounts.

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